Companies sell features, brands create connection.
What is a brand? Simply put, a brand is your perception about a person, product, service or organization. Ultimately, a brand is not what you say it is, it’s what they say it is. Wether you’re intentionally crafting it or not, you have a brand. Need help focusing that story? We’re here to help. We’ve developed a process to get your message out into the world that will connect you directly with the people who need to hear it.
We call it The Ember Method.
How does The Ember Method work?
Extract
E
The extraction phase is first, it involves delving deep into the brand's core to extract its unique values, stories, and strengths. It's about uncovering the essence of what makes the brand unique and valuable.
Message
M
In this stage, the focus is on developing a clear and compelling message that encapsulates the brand's identity. It involves crafting a narrative that resonates with the audience and reflects the brand's core values.
Blueprint
B
Here, the emphasis shifts to creating a detailed blueprint of the brand's identity, strategy, and future plans. This serves as a guiding framework for all branding efforts, ensuring consistency and direction.
Execute
E
This stage is about putting the branding strategy into action. It involves creating visual assets, design elements, and marketing materials that are in alignment with the brand's message and blueprint.
Reveal
R
The final phase involves unveiling the brand to its target audience. This includes finalizing mood boards, color schemes, phrasing, and identifying the ideal customer profiles to ensure effective connection and resonance with the audience.
How can The Ember Method help you?
We’re so glad you asked. Because the method is a cyclical system, it will not only help you launch a brand with accuracy, intentionality and precision, it will also help existing brands identify where they’re falling short and give them action steps to get on the right path.
✅ Launch a brand into the market
✅ Pivot an existing brand to a new audience
✅ Launch new products within an existing brand
✅ Identify areas for improvement
✅ Help you connect with your ideal clients in new ways
Darleen (Coach Dar) Santore
“Ember is truly so incredible to work with! They are not only very talented, they truly care! They listen to who you are so that they can incorporate the essence of you into your brand! I highly recommend Ember for your next branding project!”
Once the strategy is in place, we can help with:
Not seeing what you’re looking for? Reach out, most likely we do what you’re looking for.