ENTRELEADERSHIP

The Entreleadership Podcast was in need of a refresh in 2023. The show was very successful when it first launched 10 years ago, but the space became crowded and the format was played out.

Before the pivot, the show had gone through four hosts, leading to a bit of an identity crisis and leaving the audience uncertain about what to anticipate.

We recognized the necessity for a complete overhaul, thus we reimagined the format entirely, shifting from an interview-based podcast to one driven by callers.

We made that decision based on Dave's extensive 30-year tenure running the business, that there would be no one better to take the reigns than the man himself.

Branding Strategy

Brand Execution

Creative Direction

After the launch of the new format, the show has been gaining quite a bit of momentum and quadrupled in listenership. The show is exactly what today’s entrepreneurs needed – practical business advice and wisdom from the trenches.